You’re building a brand but you're stuck...
1. You need clarity.
Your messaging feels off. It's boring. It's complicated. It's confusing. It's inauthentic. Whatever the reason, it's simply not resonating. You want to get clear on your core values, what your brand stands for, and what you want to contribute.
2. You need connection.
You feel like you're talking to everyone and no one at the same time. You're familiar with the idea of a target niche but can't really visualize or define yours. You want to connect with your audience. You want to cultivate a network of fellow founders, influencers, and editors. You want community.
3. You need focus.
You're overwhelmed by all the shoulds. You're following what other brands are doing and inundated with advice and best practices. You're exhausted from trying to do it all and frustrated with the results. You want to get clear on what's essential. You want to experience a sense of flow.
4. You need a reset.
You've reached a point where you're burnt out and questioning your brand, business, and entrepreneurship altogether. You're confused, unmotivated, and making little progress. You want to know what's the next right step for you to take.
Align Your Brand
Building a brand is a personal, human process. It's not just about designing a beautiful brand identity or coming up with the perfect Instagram strategy, it's about bringing to life what you stand for, and what you want to contribute to the world.
It's easy to fall into the trap of doing and saying what you think you should do and say, or unconsciously mimicking brands that appear successful. But when you focus just on building an impressive brand that just looks good externally, you start to feel stuck.
Enduring brands focus on cultivating brands that resonate internally. When you align your brand with your core values, you create a compelling and meaningful 'why' behind your brand.
While the idea of alignment may seem overly simple, trite, or woo-woo, I wholeheartedly believe it's the root of getting unstuck.
Alignment gives you that clarity, connection, and focus you've been needing. By getting aligned, you'll make decisions and communicate with ease. You'll know the exact next steps to take, what to say, who to reach out to, and so forth. You'll no longer need to look externally for answers or validation. You'll have an internal compass to keep you motivated and moving forward.
I’m here to help you find that internal compass to brand alignment.
With a decade of strategy experience at renowned global brands and startups along with rigorous training in CTI's Co-Active® Coaching Model, I'll help you align your brand with your values.
By taking a values-centered approach to brand strategy and coaching, I will get you unstuck.
If this resonates, let’s partner up! Learn more about 1:1 coaching below:
How do I know we’ll be a fit?
You identify as an entrepreneurial type. You’re interested in starting your own business, setting up a consulting practice, freelancing, or joining an early stage startup. You’re not just looking for a new job, a fancier title, or a higher a salary.
You’re here because you have a strong desire to pivot and reinvent your career. You want to find an aligned path that fulfills you.
You’re growth-oriented and proactive. You’ve read books, listened to podcasts, and have agonized over getting unstuck. While you know you could eventually uncover the tools and develop the grit to navigate this pivot, you believe coaching will propel you forward with more vigor and tenacity. You want a coach to see your blind spots, give you an honest reality check, get you to drop your excuses, and take action once and for all.
What results can I expect from partnering with you as my coach?
I live for aha, lightbulb moments. I’m known for my ability to creatively brainstorm and spot patterns. You will have an epiphany by the end of our partnership. You’ll also be able to approach your career pivot from an aligned place, and have the mindset, branding, and accountability to make your pivot happen. Plus, you’ll be equipped with cognitive behavioral tools you can use to move forward in all areas of your life, and continue to use beyond our partnership.
How do I get started with coaching?
For all first-time clients, we start with the Pivot Deep Dive, a month-long personalized one-on-one coaching program. This allows you to fully experience the benefits of coaching without being locked into a long-term commitment. I know how nerve-wracking it is to invest in something unknown. If at the end of the month, you feel like you didn’t get value, I’m more than happy to refund you the full cost of the program.
The Pivot Deep Dive program will cover the following topics:
Here's how it works:
Pre-Session Strategy Brainstorm
120-Minute Deep Dive Session
Unlimited Spot Coaching
50-Minute Coaching Session
What happens after the Pivot Deep Dive?
For some, the clarity that comes from the Pivot Deep Dive will be all you need to make your pivot happen. Typically, this is the case if you only needed help with validating, strategizing and branding your pivot.
For others, ongoing coaching is the best next step. When you make any pivot, you’ll be your biggest obstacle. Coaching will help you see your inevitable blind spots, drop your excuses, and hold you accountable for taking the right next step for you.
If you would like ongoing coaching, we’ll work together on a monthly basis. Each month, you’ll receive two (2) personalized one-on-one phone sessions, and unlimited spot coaching over email.
Because everyone's pivot is unique, monthly coaching gives you the flexibility to enjoy a completely personalized experience. Pivots into consulting, freelancing or startups typically take about take three months whereas starting your own business takes about six months. Of course, this all depends on the complexity of your pivot and the bandwidth you have to dedicate.